Decision trees are used very successfully for the identification resp. classification task of objects in many domains like marketing (e.g. Decker, Temme (2001)) or medicine. Other procedures to classify objects are for instance the logistic regression, the logit- or probit analysis, the linear...

In dieser Studie werden zunächst die konzeptionellen Grundlagen des Customer Relationship Managements und der sog. CRM-Systeme dargestellt sowie die Einbettung von Data Warehouse und Data Mining Technologie in diesem Kontext erörtert. Danach erfolgt eine Literatur gestützte Diskussion...

Decision trees are used very successfully for the identification resp. classification task of objects in many domains like marketing (e.g. Decker, Temme (2001)) or medicine. Other procedures to classify objects are for instance the logistic regression, the logit- or probit analysis, the linear...