Nobeoka, Kentaro; Dyer, Jeffrey H; Madhok, Anoop - In: Journal of International Business Studies 33 (2002) 4, pp. 717-736
Most studies of Japanese supplier-automaker relationships have focused on the nature of the dyadic interfirm relationship and the performance of the assembler. We examine the relationship from the point of view of the supplier and argue that a broad “customer scope strategy” (i.e., number of...
