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Bommel, Ties
Nijssen, E. J.
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Marketing involvement in product platform creation : The role of personal and structural coordination mechanisms
Bommel, Ties
;
Nijssen, Edwin J.
;
Alblas, Alex A.
- In:
Creativity and Innovation Management
30
(
2021
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10012536935
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