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~person:"Guenzi, Paolo"
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Guenzi, Paolo
Nijssen, E. J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Guenzi, Paolo
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 346-359
Persistent link: https://www.econbiz.de/10012322086
Saved in:
2
Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.
;
Guenzi, Paolo
;
Borgh, Michel van der
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
Saved in:
3
The impact of digital transformation on salespeople : an empirical investigation using the JD-R model
Guenzi, Paolo
;
Nijssen, E. J.
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 130-149
Persistent link: https://www.econbiz.de/10012584523
Saved in:
4
The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective
Guenzi, Paolo
;
Nijssen, E. J.
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 745-770
Persistent link: https://www.econbiz.de/10014226008
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