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Branding fresh food products : exploratory empirical evidence from the Netherlands
Nijssen, E. J. - In: European review of agricultural economics : ERAE 25 (1998) 2, pp. 228-242
Persistent link: https://www.econbiz.de/10001243925
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Innovativeness as determinant of firms' financial performance : the view of the financial analyst
Nijssen, E. J.; Wieringa, B.; Wind, Jerry - 1995
Persistent link: https://www.econbiz.de/10000924077
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The diffusion and adoption of tools and techniques to aid new product development
Nijssen, E. J.; Frambach, Rudolf T.; Gupta, A. K. Sen - 1995
Persistent link: https://www.econbiz.de/10000924079
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Awareness, use and effectiveness of models and methods for new product development
Nijssen, E. J.; Lieshout, K. - 1994
Persistent link: https://www.econbiz.de/10000901332
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Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 19 (2011) 3, pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
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The impact of digital transformation on salespeople : an empirical investigation using the JD-R model
Guenzi, Paolo; Nijssen, E. J. - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 130-149
Persistent link: https://www.econbiz.de/10012584523
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Strategic value assessment and explorative learning opportunities with customers
Nijssen, E. J.; Hillebrand, Bas; De Jong, Jeroen P. J.; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 91-102
Persistent link: https://www.econbiz.de/10010219671
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Reducing food waste through digital platforms : a quantification of cross-side network effects
Mullick, Shantanu; Raassens, Néomie; Haans, Hans; … - In: Industrial marketing management : the international … 93 (2021), pp. 533-544
Persistent link: https://www.econbiz.de/10012501961
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Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Guenzi, Paolo; Nijssen, E. J. - In: Industrial marketing management : the international … 90 (2020), pp. 346-359
Persistent link: https://www.econbiz.de/10012322086
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How important is alignment of social media use and R&D-marketing cooperation for innovation success?
Nijssen, E. J.; Ordanini, Andrea - In: Journal of business research : JBR 116 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012257529