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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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"Brought to You by Brand A and Brand B": Investigating Multiple Sponsors' Influence on Consumers' Attitudes Toward Sponsored Events
Ruth, Julie A.
;
Simonin, Bernard L.
- In:
Journal of advertising : official publication of the …
32
(
2003
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008118034
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