Veld, Chris; Veld-Merkoulova, Yulia V. - In: Journal of Economic Psychology 29 (2008) 2, pp. 226-252
Risk perceptions of individual investors are studied by asking experimental questions to 2226 members of a consumer panel. Their responses are analyzed in order to find which risk measures they implicitly use. We find that most investors implicitly use more than one risk measure. For those...