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Activity Coordination and Resource Combining in Distribution Networks - Implications for Relationship Involvement and the Relationship Atmosphere
Gadde, Lars-Erik - In: Journal of marketing management : MM 20 (2004) 1-2, pp. 157-184
Persistent link: https://www.econbiz.de/10006964832
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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10010511385