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The development of behaviourally richer representations of the role of well-established and increasingly important influences on modal choice, such as trip time reliability and accounting for risk attitude and process rules, has moved forward at a fast pace in the context of automobile travel....
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Contrary to the usual assumption of fixed, well-defined and context independent preferences, individuals are likely to approach a choice task using rules and heuristics that are dependent on the choice environment. More specifically, heuristics that are defined by the local choice context, such...
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In recent years we have seen a burgeoning literature, within a discrete choice modelling setting, focussing on capturing increased behavioural realism in decision making through the use of alternative specifications of the utility function. One notable example is the increasing popularity of the...
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