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Measuring international NPD projects: an evaluation process
Rogers, Helen; Ghauri, Pervez; Pawar, Kulwant S. - In: The journal of business & industrial marketing 20 (2005) 2-3, pp. 79-87
Persistent link: https://www.econbiz.de/10007023859
Cover Image
Measuring international NPD projects: an evaluation process
Rogers, Helen; Ghauri, Pervez; Pawar, Kulwant S. - In: The journal of business & industrial marketing 20 (2005) 2, pp. 79-87
Persistent link: https://www.econbiz.de/10007024763