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Michael J. Baker : reflections on a career in marketing
Baker, Michael John - In: Journal of historical research in marketing 5 (2013) 2, pp. 223-230
Persistent link: https://www.econbiz.de/10009758435
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The role of design in international competitiveness
Ughanwa, Davidson O. - 1989
Persistent link: https://www.econbiz.de/10013487798
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Marketing : an introductory text
Baker, Michael John - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000042161
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Organizational buying behaviour : purchasing and marketing management implications
Parkinson, Stephen T.; Baker, Michael John - 1986
Persistent link: https://www.econbiz.de/10000701959
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Competitive success through marketing : the case of Japanese manufacturing firms in the UK
Baker, Michael John - In: Journal of euromarketing 1 (1991) 1, pp. 85-127
Persistent link: https://www.econbiz.de/10001119706
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The competitiveness of British industry : what really makes the difference?
Baker, Michael John - In: European journal of marketing : EJM 22 (1988) 2, pp. 70-85
Persistent link: https://www.econbiz.de/10001049967
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Hungary - a market ready for Western brands?
Becker, Sven H. - In: Journal of East-West business 1 (1995) 2, pp. 29-51
Persistent link: https://www.econbiz.de/10001180271
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Marketing : an introd. text
Baker, Michael John - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000726854
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The marketing book
Baker, Michael John (ed.); Hart, Susan (ed.);  … - 2016 - Seventh edition
Persistent link: https://www.econbiz.de/10011411798