The evolution and development of the BAT Industries Group Management Centre′s executive training programme (Business Management Seminar) is discussed. Some insights into the executive learners′ needs are given and how the programme provides some unique, individual and group learning...

Learning by doing is not the sole process of learning for managers. Experiential work on programmes can be improved if the opportunity is offered of going through all aspects of the learning cycle. Deliberate analysis of learning situations and managerial and learning preferences can be...