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For those engaging in fieldwork in a business setting, this book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting. Practical advice is provided throughout the consulting process with chapters devoted to establishing...
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Our Favorite Anecdote Using This Tool4. The Market Segmentation Tool; Overview; Time to Complete This Tool; Introduction; What You Will Need to Construct the Tool; Where to Get the Information; How to Construct the Tool; Strategy Implications; Our Favorite Anecdote Using This Tool; 5. The...
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