Between 1967 and 1979, we produced a number of studies that explored different facets of the economics of advertising. This work culminated in our 1974 book entitled Advertising and Market Power. Our leading hypothesis was that heavy advertising expenditures often but not always had...

Over in the meadow by the old Scotch pine Lives an old mother duck and her little ducklings nine. "Paddle!" said the mother. "We paddle!" said the nine. So they paddled all day by the old Scotch pine.1 [In nature there is] continual fear, and danger of violent death; and the life of man,...

This paper reviews two early precedent-setting US antitrust decisions and asks a series of counter-factual questions. What if the Standard Oil Company had not been broken into 34 pieces? What if the United States Steel Corporation had been fragmented? It traces the qualitative evolution of the...

U.S. health care is often seen as an outlier, with high costs and only middling outcomes. This view implies a household production function for health, with both health care and lifestyle serving as inputs. Building on earlier work by Miller and Frech (2004), we make this argument explicit by...

This paper examines recent proposals to alter distribution arrangements for gasoline within California. Specifically, these proposals would permit a company's branded dealer to obtain supplies from any point in its affiliated refiner's distribution network. Furthermore, the prices charged by...