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A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism
Hult, G.Tomas M.; Keillor, Bruce D.; Lafferty, Barbara A. - In: Journal of global marketing 12 (1999) 4, pp. 29-44
Persistent link: https://www.econbiz.de/10006987783
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A five-country study of national identity: Implications for international marketing research and practice
Keillor, Bruce D.; Hult, G.Tomas M. - In: International marketing review 16 (1999) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10006300158
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Organizational Learning and Market Orientation in International Marketing Education
Hult, G.Tomas M.; Keillor, Bruce D. - In: Journal of teaching in international business 10 (1999) 3-4, pp. 81-98
Persistent link: https://www.econbiz.de/10007120342
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A Study of the Service Encounter in Eight Countries
Keillor, Bruce D.; Hult, G.Tomas M.; Kandemir, Destan - In: Journal of international marketing 12 (2004) 1, pp. 9-35
Persistent link: https://www.econbiz.de/10007230674
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NATID: The Development and Application of a National Identity Measure for Use in International Marketing
Keillor, Bruce D.; Hult, G.Tomas M.; Erffmeyer, Robert C.; … - In: Journal of international marketing 4 (1996) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10007253039
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ARTICLES - Valued Product Attributes in an Emerging Market: A Comparison Between French and Malaysian Consumers
Hult, G.Tomas M.; Keillor, Bruce D.; Hightower, Roscoe - In: Journal of world business : JWB 35 (2000) 2, pp. 206-220
Persistent link: https://www.econbiz.de/10005895822
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Predictors of firm-level political behavior in the global business environment: an investigation of specific activities employed by US firms
Keillor, Bruce D.; Hult, G.Tomas M. - In: International business review : the official journal of … 13 (2004) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10005928162
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The service encounter in a multi-national context
Keillor, Bruce D.; Lewison, Dale; Hult, G.Tomas M.; … - In: The journal of services marketing 21 (2007) 6, pp. 451
Persistent link: https://www.econbiz.de/10007797740