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~person:"Beverland, Michael B."
~person:"Hadjikhani, Amjad"
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Beverland, Michael B.
Hadjikhani, Amjad
LaPlaca, Peter J.
70
Laplaca, Peter J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
2
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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