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~person:"Beverland, Michael B."
~person:"Hajikhani, Amjad"
~subject:"Theory"
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Business-to-business marketing management : strategies, cases and solutions
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A note on knowledge development in marketing
Hajikhani, Amjad
;
LaPlaca, Peter J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 11-39)
.
2012
Persistent link: https://www.econbiz.de/10009532811
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