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~person:"Beverland, Michael B."
~person:"LAPLACA, PETER J."
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Beverland, Michael B.
LAPLACA, PETER J.
LaPlaca, Peter J.
70
Laplaca, Peter J.
51
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5
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Industrial marketing management : the international journal for industrial and high-tech firms
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The effect of unit pricing on product demand and perceived product satisfaction
LAPLACA, PETER J.
-
1973
Persistent link: https://www.econbiz.de/10004852868
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2
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
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3
MARKETING STRATEGIES FOR A TOUGH ENVIRONMENT
LAPLACA, PETER J.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004660584
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