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Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
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Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David; Mummalaneni, Venkatapparao - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
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Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
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Development of B2B marketing theory
Hadjikhani, Amjad; LaPlaca, Peter J. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10009766136