Showing 1 - 10 of 10
Purpose – To draw attention to a particular outsourcing risk that has not yet been adequately addressed in the literature, namely information leakage arising from acts of accidental disclosure or even purposeful betrayal by consultants that work for several client firms at the same time....
Persistent link: https://www.econbiz.de/10014713233
Purpose – This study aims to identify perceptual, experience related, demographic, socio‐economic and situational characteristics of internet banking adopters and non‐adopters. In particular, perceptual differences between IB adopters and non‐adopters are to be examined....
Persistent link: https://www.econbiz.de/10014759930
Purpose – To examine the literature on counterfeit products and explore whether imitation and counterfeit product activities can actually facilitate the development of new products. Design/methodology/approach – The paper examines the dominant school of thought on counterfeit products that...
Persistent link: https://www.econbiz.de/10014721134
Purpose – The paper aims to investigate the main aspects of perceptions of the Mini brand in the UK. Given that consumers' perceptions of a brand are represented by brand awareness and brand image, this research undertakes an in‐depth investigation of the image of the BMW Mini brand in its...
Persistent link: https://www.econbiz.de/10014895914
Purpose – This paper aims to adopt a consumer behaviour perspective and investigate the extent to which BMW has repositioned the new “Mini”. It builds on a previous paper that explored perceptions of the “Mini” brand. Design/methodology/approach – The study adopted a two‐stage...
Persistent link: https://www.econbiz.de/10014895981
Persistent link: https://www.econbiz.de/10012614179
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Persistent link: https://www.econbiz.de/10005211026
Persistent link: https://www.econbiz.de/10013548723
Looks at the use of turnover rents as a solution for both retailers and developers in the light of the current retail market to consider whether turnover rents will become more widely adopted. Examines turnover rent from the retailers′ viewpoint and the developers′ viewpoint, as well as the...
Persistent link: https://www.econbiz.de/10014971827