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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach

Akgün, Ali E.; Polat, Volkan - In: Journal of Business & Industrial Marketing 37 (2021) 4, pp. 918-931

Purpose: This study aims to investigate marketing capabilities that represent the marketing mix from an adaptive perspective: brand management, customer relationship management, price management and multi-channel management. Also, this study identifies how adaptive marketing capabilities (AMCs)...

Persistent link: https://www.econbiz.de/10012639840

New product development team intelligence : antecedents and consequences

Akgün, Ali E.; Dayan, Mumin; Di Benedetto, C. Anthony - In: Information & management : the internat. journal of … 45 (2008) 4, pp. 221-226

Persistent link: https://www.econbiz.de/10003726195

Organizational emotional capability, product and process innovation, and firm performance : an empirical analysis

Akgün, Ali E.; Keskin, Halit; Byrne, John - In: Journal of engineering and technology management : JET-M 26 (2009) 3, pp. 103-130

Persistent link: https://www.econbiz.de/10003888206

Procedural justice climate in new product development teams : antecedents and consequences

Akgün, Ali E.; Keskin, Halit; Byrne, John C. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1096-1111

Persistent link: https://www.econbiz.de/10008736781

The role of organizational emotional memory on declarative and procedural memory and firm innovativeness

Akgün, Ali E.; Keskin, Halit; Byrne, John - In: The journal of product innovation management : an … 29 (2012) 3, pp. 432-451

Persistent link: https://www.econbiz.de/10009559963

Organizational emotional memory

Akgün, Ali E.; Keskin, Halit; Byrne, John - In: Management decision : MD 50 (2012) 1, pp. 95-114

Persistent link: https://www.econbiz.de/10009531396

Complex adaptive system mechanisms, adaptive management practices, and firm product innovativeness

Akgün, Ali E.; Keskin, Halit; Byrne, John C.; Ilhan, … - In: R & D management 44 (2014) 1, pp. 18-41

Persistent link: https://www.econbiz.de/10010236848

Complex adaptive systems theory and firm product innovativeness

Akgün, Ali E.; Keskin, Halit; Byrne, John C. - In: Journal of engineering and technology management : JET-M 31 (2014), pp. 21-42

Persistent link: https://www.econbiz.de/10010256766

The mediator role of learning capability and business innovativeness between total quality management and financial performance

Akgün, Ali E.; Ince, Huseyin; Imamoglu, Salih Zeki; … - In: International journal of production research 52 (2014) 3, pp. 888-901

Persistent link: https://www.econbiz.de/10010254723

The relationship among gratitude, hope, connections, and innovativeness

Akgün, Ali E.; Erdil, Oya; Keskin, Halit; Muceldilli, Busra - In: The service industries journal 36 (2016) 3/4, pp. 102-123

Persistent link: https://www.econbiz.de/10011564528