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Examining the Relationship between Degree of Innovation and New Product Success
Calantone, Roger J.; Benedetto, C.Anthony di; … - In: Journal of business research : JBR 30 (1994) 2, pp. 143-148
Persistent link: https://www.econbiz.de/10006744789
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An Integrated Approach to the Development of Channel Strategy
Kistner, Leonard J.; Benedetto, C.Anthony di; … - In: Industrial marketing management : the international … 23 (1994) 4, pp. 315-322
Persistent link: https://www.econbiz.de/10006349421
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Business-to-business Service Marketing: How Does it Differ from Business-to-business Product Marketing?
Gordon, Geoffrey L.; Calantone, Roger J.; Benedetto, … - In: The journal of business & industrial marketing 8 (1993) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10007092491