Narrow search
Showing 1 - 10 of 13
Cover Image
"Honey, Have You Seen Our Hamster?" Consumer Evaluations of Autonomous Domestic Products
Rijsdijk, Serge A.; Hultink, Erik Jan - In: The journal of product innovation management : an … 20 (2003) 3, pp. 204-216
Persistent link: https://www.econbiz.de/10006257263
Cover Image
Understanding a Two‐Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
Rijsdijk, Serge A.; Langerak, Fred; Jan Hultink, Erik - In: The journal of product innovation management : an … 28 (2011) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10008769511
Cover Image
The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance
Langerak, Fred; Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10006248535
Cover Image
Launch decisions and competitive reactions: an exploratory market signaling study
Hultink, Erik Jan; Langerak, Fred - In: The journal of product innovation management : an … 19 (2002) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10006266481
Cover Image
The impact of new product launch strategies on competitive reaction in industrial markets
Debruyne, Marion; Rudy, Moenaert; Griffin, Abbie; Hart, … - In: The journal of product innovation management : an … 19 (2002) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10006267496
Cover Image
The effect of sales force adoption on new product selling performance
Hultink, Erik Jan; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 17 (2000) 6, pp. 435-450
Persistent link: https://www.econbiz.de/10006282183
Cover Image
Launch decisions and new product success: an empirical comparison of consumer and industrial products
Hultink, Erik Jan; Hart, Susan; Robben, Henry S.J.; … - In: The journal of product innovation management : an … 17 (2000) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10006291882
Cover Image
Launch strategy and new product performance: an empirical examination in the netherlands
Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 16 (1999) 6, pp. 545-556
Persistent link: https://www.econbiz.de/10006293314
Cover Image
A Special Section of Articles Selected from Presentations at the 1997 PDMA International Research Conference - Retailer's Adoption Decision of New Consumer Durables
Hultink, Erik Jan; Thölke, Jürg M.; Robben, Henry S.J. - In: The journal of product innovation management : an … 16 (1999) 5, pp. 483-490
Persistent link: https://www.econbiz.de/10006295583
Cover Image
Measuring New Product Success: The Difference that Time Perspective Makes
Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 12 (1995) 5, pp. 392-405
Persistent link: https://www.econbiz.de/10007336464