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Product intelligence: its conceptualization, measurement and impact on consumer satisfaction

Rijsdijk, Serge A.; Hultink, Erik Jan; Diamantopoulos, … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 340-356

Persistent link: https://www.econbiz.de/10007757372

"Honey, Have You Seen Our Hamster?" Consumer Evaluations of Autonomous Domestic Products

Rijsdijk, Serge A.; Hultink, Erik Jan - In: The journal of product innovation management : an … 20 (2003) 3, pp. 204-216

Persistent link: https://www.econbiz.de/10006257263

Industrial companies' evaluation criteria in new product development gates

Commandeur, Harry R.; Hart, Susan; Hultink, Erik Jan; … - 2003

This article presents the results of a study on the evaluation criteria that companies use at several gates in the NPD process. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition...

Persistent link: https://www.econbiz.de/10009459827

The mediating effect of NPD-activities and NPD-performance on the relationship between market orientation and organizational performance

Langerak, Fred; Hultink, Erik Jan; Robben, Henry S. J. - 2000

Persistent link: https://www.econbiz.de/10001600607

Technology management simply defined: A tweet plus two characters

Kester, Linda; Hultink, Erik Jan; Lauche, Kristina - In: Journal of engineering and technology management : JET-M 26 (2009) 4, pp. 219-225

Persistent link: https://www.econbiz.de/10008343319

The effect of new product development acceleration approaches on development speed: A case study

Langerak, Fred; Hultink, Erik Jan - In: Journal of engineering and technology management : JET-M 25 (2008) 3, pp. 157-167

Persistent link: https://www.econbiz.de/10008094690

Navigating the new product development process

Tzokas, Nikolaos; Hultink, Erik Jan; Hart, Susan - In: Industrial marketing management : the international … 33 (2004) 7, pp. 619-626

Persistent link: https://www.econbiz.de/10006242968

The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

Langerak, Fred; Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10006248535

Launch decisions and competitive reactions: an exploratory market signaling study

Hultink, Erik Jan; Langerak, Fred - In: The journal of product innovation management : an … 19 (2002) 3, pp. 199-212

Persistent link: https://www.econbiz.de/10006266481

The impact of new product launch strategies on competitive reaction in industrial markets

Debruyne, Marion; Rudy, Moenaert; Griffin, Abbie; Hart, … - In: The journal of product innovation management : an … 19 (2002) 2, pp. 159-170

Persistent link: https://www.econbiz.de/10006267496