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Marketing management
Produktentwicklung
24
New product development
23
Innovation
15
Innovation management
15
Innovationsmanagement
15
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7
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Marketingmanagement
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Theorie
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Markteintritt
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Project management
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Unternehmensgründung
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Brand management
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Consumer behaviour
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Erfolgsfaktor
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Firm performance
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Information technology
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Informationstechnik
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Inter-firm cooperation
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Konsumentenverhalten
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Markenführung
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Marketing
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Neues Produkt
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Projektmanagement
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Success factor
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United States
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Unternehmenserfolg
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Unternehmenskooperation
3
Ambiguity
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Arbeitsgruppe
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B-to-B-Marketing
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Betriebliche Portfoliostrategie
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Hultink, Erik J.
4
Langerak, Fred
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Robben, Henry S. J.
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Hart, Susan
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Hende, Ellis van den
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Hultink, Erik Jan
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Schweitzer, Fiona Maria
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Working papers / Centre for Market driven Innovations : WP
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ERIM report series research in management
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IEEE transactions on engineering management : EM
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Journal of strategic marketing
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ECONIS (ZBW)
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The mediating role of new product development in the link between market orientation and organizational performance
Langerak, Fred
;
Hultink, Erik J.
;
Robben, Henry S. J.
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 281-305
Persistent link: https://www.econbiz.de/10003629917
Saved in:
2
The mediating effect of NPD-activities and NPD-performance on the relationship between market orientation and organizational performance
Langerak, Fred
;
Hultink, Erik Jan
;
Robben, Henry S. J.
-
2000
Persistent link: https://www.econbiz.de/10001600607
Saved in:
3
Industrial new product launch strategies and product development performance
Hultink, Erik J.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000924075
Saved in:
4
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
5
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
Saved in:
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