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Modeling market information processing in new product development: An empirical analysis
Veldhuizen, Erik; Hultink, Erik Jan; Griffin, Abbie - In: Journal of engineering and technology management : JET-M 23 (2006) 4, pp. 353-373
Persistent link: https://www.econbiz.de/10007383415
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Industrial New Product Launch Strategies and Product Development Performance
Hultink, Erik Jan; Griffin, Abbie; Hart, Susan; Robben, … - In: The journal of product innovation management : an … 14 (1997) 4, pp. 243-257
Persistent link: https://www.econbiz.de/10007368395
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The impact of new product launch strategies on competitive reaction in industrial markets
Debruyne, Marion; Rudy, Moenaert; Griffin, Abbie; Hart, … - In: The journal of product innovation management : an … 19 (2002) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10006267496
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Launch decisions and new product success: an empirical comparison of consumer and industrial products
Hultink, Erik Jan; Hart, Susan; Robben, Henry S.J.; … - In: The journal of product innovation management : an … 17 (2000) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10006291882