Narrow search
Showing 1 - 5 of 5
Cover Image
Understanding customer needs
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 231-232). 2010
Persistent link: https://www.econbiz.de/10003945792
Cover Image
New product forecasting : an applied approach
Kahn, Kenneth B. - 2006
Persistent link: https://www.econbiz.de/10003283377
Cover Image
The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2013 - 3. ed.
Persistent link: https://www.econbiz.de/10009703748
Cover Image
PDMA Handbook of New Product Development
Kahn, Kenneth B. - 2012 - 3rd ed (Online-Ausg.)
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product...
Persistent link: https://www.econbiz.de/10012685793
Cover Image
Market information processing in new product development : the importance of process interdependency and data quality
Hultinik, Erik Jan; Talke, Katrin; Griffin, Abbie; … - In: IEEE transactions on engineering management : EM 58 (2011) 2, pp. 199-211
Persistent link: https://www.econbiz.de/10009007575