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Brand authentification : creating and maintaining brand auras
Alexander, Nicholas - In: European journal of marketing : EJM 43 (2009) 3/4, pp. 551-562
Persistent link: https://www.econbiz.de/10009525850
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Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna; Brusco, Michael J.; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
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The franchise relationship in China : agency and institutional theory perspectives
Doherty, Anne Marie; Chen, Xiaomin; Alexander, Nicholas - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1664-1689
Persistent link: https://www.econbiz.de/10010429771
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Retail financial services: Transaction to relationship marketing
Alexander, Nicholas; Colgate, Mark - In: European journal of marketing : EJM 34 (2000) 8, pp. 938-953
Persistent link: https://www.econbiz.de/10006094022
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Brand authentication: creating and maintaining brand auras
Alexander, Nicholas - In: European journal of marketing : EJM 43 (2009) 3, pp. 551
Persistent link: https://www.econbiz.de/10008237701
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Relationship development in international retail franchising: Case study evidence from the UK fashion sector
Doherty, Anne Marie; Alexander, Nicholas - In: European journal of marketing : EJM 38 (2004) 9, pp. 1215-1235
Persistent link: https://www.econbiz.de/10006079440
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Power and control in international retail franchising
Doherty, Anne Marie; Alexander, Nicholas - In: European journal of marketing : EJM 40 (2006) 11, pp. 1292-1316
Persistent link: https://www.econbiz.de/10007378422