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Internet marketing
Consumer behaviour
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Einzelhandel
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Großbritannien
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Retail trade
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Goldsmith, Ronald E.
5
Swilley, Esther
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Hofacker, Charles F.
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Litvin, Stephen W.
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Pagani, Margherita
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Pagani, Marghertia
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International journal of electronic marketing and retailing : IJEMR
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
2
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Saved in:
3
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
4
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
Saved in:
5
The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10003543565
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