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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
49
Konsumentenverhalten
43
United Kingdom
31
Retail trade
29
Einzelhandel
27
Großbritannien
24
USA
19
United States
19
Retailing
18
Globalization
14
Brand management
12
Relationship marketing
12
Globalisierung
11
Markenführung
11
Financial services
10
Theorie
9
Theory
9
Bank
8
Banks
8
Brand
8
Markenartikel
8
Brand image
7
International marketing
7
International trade
7
Markenimage
7
Strategy
7
Welt
7
World
7
Beziehungsmarketing
6
Innovation
6
International market entry
6
Internationaler Markteintritt
6
KMU
6
SME
6
EU countries
5
EU-Staaten
5
Europe
5
Internet
5
Internet marketing
5
Online-Marketing
5
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English
3
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Goldsmith, Ronald E.
3
Lu, Xiaojing
2
Pagani, Margherita
2
Litvin, Stephen W.
1
Pan, Bing
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Organizations and social networking : utilizing social media to engage consumers
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
2
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
3
Two-sided markets and social media
Lu, Xiaojing
;
Goldsmith, Ronald E.
;
Pagani, Margherita
- In:
Organizations and social networking : utilizing social …
,
(pp. 197-213)
.
2013
Persistent link: https://www.econbiz.de/10009768689
Saved in:
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