//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Pepsi's New Challenge - Vegeta...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Type of publication
All
Article
42
Language
All
Undetermined
42
Author
All
Wells, Melanie
42
Barron, Kelly
1
Fass, Allison
1
Meredith, Robyn
1
Published in...
All
Forbes : business and finance
42
Source
All
OLC EcoSci
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
OutFront - Flip Cards, Not Burgers - Planet Hollywood's unlikely sequel.
Wells, Melanie
- In:
Forbes : business and finance
(
2003
),
pp. 72
Persistent link: https://www.econbiz.de/10006252175
Saved in:
2
OutFront - Back in Fashion - Faded Seventh Avenue stars enjoy high-profile second acts.
Wells, Melanie
- In:
Forbes : business and finance
(
2003
),
pp. 50
Persistent link: https://www.econbiz.de/10006253061
Saved in:
3
Suite Dreams - Millions stay at Starwood Hotels properties. Chief Steven Heyer thinks marketers will pay dearly to get access them. . Plus: Paul McCartneys divorce shilling on Wiki...
Wells, Melanie
;
Fass, Allison
- In:
Forbes : business and finance
(
2006
),
pp. 54-59
Persistent link: https://www.econbiz.de/10007290269
Saved in:
4
The Sleep Racket - Who's making big bucks off your insomnia?
Wells, Melanie
- In:
Forbes : business and finance
(
2006
),
pp. 80-89
Persistent link: https://www.econbiz.de/10006228284
Saved in:
5
In Search of the Buy Button - What makes some products irresistible? Neuroscientists are racing to find out -- And pass the answer along to marketers.
Wells, Melanie
- In:
Forbes : business and finance
(
2003
),
pp. 62-71
Persistent link: https://www.econbiz.de/10006253623
Saved in:
6
Marketing - Winner's Circle - Ad agencies are so frantic for business that 100 scrambled for a (USD)15 million account from Virgin Atlantic. How a smallish firm won the tournament.
Wells, Melanie
- In:
Forbes : business and finance
(
2003
),
pp. 161-167
Persistent link: https://www.econbiz.de/10006255979
Saved in:
7
Happier Meals - Fresher fried chicken at KFC?
Wells, Melanie
- In:
Forbes : business and finance
(
2003
),
pp. 76-86
Persistent link: https://www.econbiz.de/10006259378
Saved in:
8
Wild Blue Wonder - David Neeleman's JetBlue has the best profit margins of any airline. Is it the next Southwest -- Or another People Express?
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 130-139
Persistent link: https://www.econbiz.de/10006262769
Saved in:
9
Muscle Car - GM tries to tame the Hummer.
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 181-183
Persistent link: https://www.econbiz.de/10006264208
Saved in:
10
D-Day for Ebay - The online auctioneer wants to become a mass marketer - without losing its folksy flea-market feel.
Wells, Melanie
- In:
Forbes : business and finance
(
2002
),
pp. 68-71
Persistent link: https://www.econbiz.de/10006264219
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->