This paper evaluates the pricing and ordering policies of a retailer, facing a price-dependent stochastic demand, within a newsvendor framework, under different degrees of risk tolerance and under a variety of optimizing objectives. These are (i) maximizing expected profit, for a retailer who...

This paper analyses a single-period decision of a retailer facing uncertain and price dependent demand. The typical modeling of the problem in a newsvendor framework assumes the unfulfilled demand to be lost once and for all. However, in reality, there may be an opportunity to backlog the lost...