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The self-image store image matching process: an empirical test
Stern, Bruce L.
;
Bush, Ronald F.
;
Hair, Joseph F.
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 63-69
Persistent link: https://www.econbiz.de/10003506839
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The self-image/store image matching process : an empirical test
Stern, Bruce L.
;
Bush, Ronald F.
;
Hair jr., Joseph F.
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 63-69
Persistent link: https://www.econbiz.de/10002920209
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