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Strategic groups and product differentiation : evidence from the Spanish airline market deregulation
Ruiz-Moreno, Felipe
;
Más Ruiz, Francisco José
; …
- In:
Research in transportation economics
90
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013186316
Saved in:
2
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
3
Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio
;
Ruiz-Moreno, Felipe
- In:
Business history
64
(
2022
)
3
,
pp. 491-510
Persistent link: https://www.econbiz.de/10013363277
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