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Journal of marketing
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De
;
Odekerken-Schröder, Gaby
;
Iacobucci, Dawn
- In:
Journal of marketing
65
(
2001
)
4
,
pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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2
A Cultural Models Approach to Service Recovery
Ringberg, Torsten
;
Odekerken-Schröder, Gaby
; …
- In:
Journal of marketing
71
(
2007
)
3
,
pp. 194
Persistent link: https://www.econbiz.de/10007745069
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