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Consumer behaviour
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Odekerken-Schröder, Gaby
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Research memorandum / METEOR
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
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ECONIS (ZBW)
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
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2002
Persistent link: https://www.econbiz.de/10001780781
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The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
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2002
Persistent link: https://www.econbiz.de/10001780785
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3
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780786
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4
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
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