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The Impact Of Need For Social Affiliation And Consumer Relationship Proneness On Behavioural Intentions - An Empirical Study In A Hairdresser’s Context
Odekerken-Schröder, Gaby; Bloemer, Josée; Kestens, Leen - Maastricht : METEOR, Maastricht Research School of … - 2002
This study investigates whether a consumer’s need for social affiliation and a consumer’s relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser’s. Data were collected from a systematic sample of a...
Persistent link: https://www.econbiz.de/10005304798
Cover Image
The Impact Of Need For Social Affiliation And Consumer Relationship Proneness On Behavioural Intentions - An Empirical Study In A Hairdresser’s Context
Odekerken-Schröder, Gaby; Bloemer, Josée; Kestens, Leen - Graduate School of Business and Economics (GSBE), … - 2002
This study investigates whether a consumer’s need for social affiliation and a consumer’s relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser’s. Data were collected from a systematic sample of a...
Persistent link: https://www.econbiz.de/10011202083