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~person:"Schumacher, Patrick"
~isPartOf:"Journal of Business Research"
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Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schroder, Gaby
;
De Wulf, Kristof
;
Schumacher, …
- In:
Journal of Business Research
56
(
2003
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10005473630
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