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Strengthening outcomes of retailer-consumer relationships - The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schröder, Gaby; De Wulf, Kristof; … - In: Journal of business research : JBR 56 (2003) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10006721348
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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Consumers' trade-off between relationship, service package and price: An empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - In: European journal of marketing : EJM 37 (2003) 1-2, pp. 219-242
Persistent link: https://www.econbiz.de/10006084804
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Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schroder, Gaby; De Wulf, Kristof; Schumacher, … - In: Journal of Business Research 56 (2003) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10005473630