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~person:"Schumacher, Patrick"
~person:"Lemmink, Jos"
~person:"Weijters, Bert"
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Schumacher, Patrick
Lemmink, Jos
Weijters, Bert
Odekerken-Schröder, Gaby
56
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16
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Strengthening outcomes of retailer-consumer relationships - The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schröder, Gaby
;
De Wulf, Kristof
; …
- In:
Journal of business research : JBR
56
(
2003
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10006721348
Saved in:
2
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
3
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10003866606
Saved in:
4
Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
-
2002
Persistent link: https://www.econbiz.de/10001780781
Saved in:
5
Consumers' trade-off between relationship, service package and price: An empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
- In:
European journal of marketing : EJM
37
(
2003
)
1-2
,
pp. 219-242
Persistent link: https://www.econbiz.de/10006084804
Saved in:
6
Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality
Odekerken-Schroder, Gaby
;
De Wulf, Kristof
;
Schumacher, …
- In:
Journal of Business Research
56
(
2003
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10005473630
Saved in:
7
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10008262302
Saved in:
8
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008895426
Saved in:
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