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Beziehungsmarketing
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marketing
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De Wulf, Kristof
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Geuens, Maggie
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
2
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10003866606
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