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Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof; Odekerken-Schröder, Gaby; Van … - 2002
Persistent link: https://www.econbiz.de/10001780782
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A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach
Odekerken-Schröder, Gaby; De Wulf, Kristof; Reynolds, … - In: Research on international service marketing : a state …, (pp. 33-73). 2005
Persistent link: https://www.econbiz.de/10002976486
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The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
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"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780785
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780786
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Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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Exploring the post-termination stage of consumer-brand relationships : an empirical investigation of the premium car market
Odekerken-Schröder, Gaby; Hennig-Thurau, Thorsten; … - In: Journal of retailing 86 (2010) 4, pp. 372-385
Persistent link: https://www.econbiz.de/10008808855