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~type_genre:"Graue Literatur"
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Beziehungsmarketing
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Graue Literatur
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Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof
;
Odekerken-Schröder, Gaby
;
Van …
-
2002
Persistent link: https://www.econbiz.de/10001780782
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2
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
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3
Exploring antecedents of service innovation excellence in manufacturing SMEs
Mennens, Kars
;
Van Gils, Anita Elisabeth Jacqueline
; …
-
2016
Persistent link: https://www.econbiz.de/10011542938
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4
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
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5
Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
-
2002
Persistent link: https://www.econbiz.de/10001780781
Saved in:
6
The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780785
Saved in:
7
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780786
Saved in:
8
Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
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