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Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof; Odekerken-Schröder, Gaby; Van … - 2002
Persistent link: https://www.econbiz.de/10001780782
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Exploring antecedents of service innovation excellence in manufacturing SMEs
Mennens, Kars; Van Gils, Anita Elisabeth Jacqueline; … - 2016
Persistent link: https://www.econbiz.de/10011542938
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780785
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780786
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Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
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Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - 2005
Persistent link: https://www.econbiz.de/10003082726