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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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A service science approach for improving healthy food experiences
Mahr, Dominik; Kalogeras, Nikos; Odekerken-Schröder, Gaby - In: Journal of service management 24 (2013) 4, pp. 435-471
Persistent link: https://www.econbiz.de/10009790187
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Exploring antecedents of service innovation excellence in manufacturing SMEs
Mennens, Kars; Van Gils, Anita Elisabeth Jacqueline; … - 2016
Persistent link: https://www.econbiz.de/10011542938
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Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - 2005
Persistent link: https://www.econbiz.de/10003082726
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780785
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780786
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Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
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Norms in Behavioral Interventions : Peer or Anchoring Effects?
Verhallen, Pieter - 2020
Descriptive information of peers' behavior is used to nudge individuals to behave according to a norm. Yet, since such descriptive information is often a quantitative metric, it is possible that the behavioral change is due to anchoring. We disentangle peer and anchoring effects, and test...
Persistent link: https://www.econbiz.de/10012853157
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The service triad : an empirical study of service robots, customers and frontline employees
Odekerken-Schröder, Gaby; Mennens, Kars; Steins, Mark; … - In: Journal of service management 33 (2022) 2, pp. 246-292
Persistent link: https://www.econbiz.de/10012880726