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Die Kunst der Strategieplanung
Lafley, A. G.; Martin, Roger L.; Rivkin, Jan W.; … - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 24-36
Persistent link: https://www.econbiz.de/10009619146
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Bringing science to the art of strategy
Lafley, A. G.; Martin, Roger L.; Rivkin, Jan W.; … - In: Harvard business review : HBR 90 (2012) 9, pp. 57-66
Persistent link: https://www.econbiz.de/10009614671