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B-to-B-Marketing
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10
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1936-2006
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LaPlaca, Peter J.
70
Laplaca, Peter J.
51
Katrichis, Jerome M.
5
Lichtenthal, J. David
4
Lindgreen, Adam
4
Mummalaneni, Venkatapparao
4
Malhotra, Naresh K.
3
Uslay, Can
3
Dant, Rajiv P.
2
Di Benedetto, C. Anthony
2
Guo, Chiquan
2
LAPLACA, PETER J.
2
Silva, Rui Vinhas da
2
Vanhamme, Joëlle
2
Wang, Yong Jian
2
Wilson, David T.
2
Al-Abdin, Ahmed
1
Bao, Yongchuan
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American Marketing Association
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Industrial marketing management : the international journal for industrial and high-tech firms
103
Journal of business-to-business marketing
7
Series / American Marketing Association
2
Business proceedings / American Marketing Association
1
Business-to-business marketing management : strategies, cases and solutions
1
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1
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OLC EcoSci
89
ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
Saved in:
2
Studies on business interaction : consequences for business theory and practice
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 563-564
Persistent link: https://www.econbiz.de/10003889349
Saved in:
3
Editorial: To compete or not to compete? : that is the question!
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 177-179
Persistent link: https://www.econbiz.de/10010364546
Saved in:
4
Innovation in business networks
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
43
(
2014
)
3
,
pp. 359-360
Persistent link: https://www.econbiz.de/10010371789
Saved in:
5
The effect of unit pricing on product demand and perceived product satisfaction
LAPLACA, PETER J.
-
1973
Persistent link: https://www.econbiz.de/10004852868
Saved in:
6
Contributions to marketing theory and practice from Industrial Marketing Management
LaPlaca, Peter J.
- In:
Journal of Business Research
38
(
1997
)
3
,
pp. 179-198
Persistent link: https://www.econbiz.de/10005474368
Saved in:
7
Industrial marketing management : cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
Saved in:
8
Introduction: Letter from the co-editors-in-chief
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 1-3
Persistent link: https://www.econbiz.de/10011411653
Saved in:
9
Special section on performance contracting Essig Glas Selviaridis and Roehrich
LaPlaca, Peter J.
(
ed.
);
Lindgreen, Adam
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011622928
Saved in:
10
Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Zhu, Ying
;
Hao, Andy Wei
- In:
Journal of general management
42
(
2016/2017
)
3
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
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