To succeed in today’s global marketplace, organizations are looking at streamlining their supply chain through the successful deployment of information technology. This paper, by means of a case study, discusses how a manufacturing company implemented a transportation planning and optimization...

This paper examines the influence of product attributes in high-tech products on consumers' actualized innovativeness. In Stage 1, product attributes are identified based on interviews with consumers. In Stage 2, a survey is conducted with a different set of consumers in order to classify the...