The empirical research reported in this paper challenges the widely accepted practice of sourcing low cost goods from low wage, foreign suppliers. It examines the objectives of such operational strategies and asks if such decisions are made in the light of all the relevant information? The work...

Fashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness. Responsiveness is characterised by short time‐to‐market, the ability to scale up (or down) quickly and the rapid...

This paper provides an empirical contribution to the debate concerning the implementation and impact of operations strategies. Their nature is described, as is the necessity for their adoption. Details of the possible composition of such strategies is suggested and consideration given to how...