Smith, Anne M.; Fischbacher, Moira; Wilson, Francis A. - In: European Management Journal 25 (2007) 5, pp. 370-383
New service development (NSD) is essential if organisations are to survive and grow. Yet the process can be complex, time consuming, costly and often unsuccessful. Services involve customers as co-producers i.e. they are present in the service system/production process. Consequently effective...